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    Bounces

    Bounces

    What bounces are, how to read bounce stats, and what causes them

    2 min read
    Updated May 11, 2026

    Go to Analytics and click the Bounces tab. This shows how many emails sent to your aliases couldn't be delivered.

    The three stats

    Total bounces — how many emails bounced in the selected period.

    Bounce rate — bounces as a percentage of total emails received. A high bounce rate means a lot of emails are being blocked or failing.

    Bounce types — a breakdown of why emails bounced.

    Common bounce reasons

    Deactivated alias — the most common. Someone sent to an alias that was turned off. The sender receives a delivery failure notification.

    Destination unreachable — the destination the alias forwards to couldn't accept the email. This could be a full mailbox, a temporary outage, or the destination having been removed.

    Permission blocked — the alias's permission mode rejected the sending address.

    Invalid alias — the email was sent to an address that doesn't exist on your account (typo from the sender, or an alias you deleted).

    What a healthy bounce rate looks like

    A low bounce rate (under 5%) is normal — some bounces are expected from deactivated aliases or spam attempts to random addresses. A high bounce rate worth investigating would be 20%+ sustained over time, which could indicate a misconfiguration or a destination issue.

    Taking action on bounces

    If bounce rate is high, check the Alias Performance tab to find which aliases have the most blocked email, then investigate those specifically.

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    Related articles

    Analytics Overview

    What the Analytics page shows and how to navigate it

    Alias Performance

    How to use the Alias Performance tab to see which aliases are active and which aren't

    Top Senders

    Seeing which email addresses send the most to your aliases

    Trends

    Daily email volume and peak hours — understanding your forwarding patterns over time

    Bandwidth Usage

    What the bandwidth stat means and when it matters

    Content

    The three statsCommon bounce reasonsWhat a healthy bounce rate looks likeTaking action on bounces

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